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The 3-2-1 backup rule, in plain English

Most people don't think about backups until the moment they wish they had one — a phone in a lake, a laptop that won't turn on, a memory card that asks to be formatted. Photos are the part that hurts. You can buy a new laptop. You can't re-shoot a birthday from ten years ago.

The good news: there's one rule that photographers and IT folks have leaned on for decades, and it's easy to remember.

Keep 3 copies, on 2 kinds of storage, with 1 kept somewhere else

That's the whole thing. Three copies of every photo, stored on two different types of media, and at least one copy kept in a separate location. Each number is doing a job:

  • 3 copies means no single failure wipes you out. If one copy dies, you still have two.
  • 2 kinds of storage means you're not betting everything on one technology. A drive and the cloud fail in different ways and for different reasons — so they rarely fail at the same time.
  • 1 copy off-site covers the disasters that take out a whole room: a fire, a flood, a stolen bag, a spilled coffee that finds both your laptop and the drive sitting next to it.

The version most people accidentally run is "1-1-1" — one copy, on one device, in one place. It works right up until the day it doesn't.

What this looks like in real life

You don't need a server rack. A perfectly good 3-2-1 setup for a family or a working photographer might be:

  1. The originals on your computer or phone, where you actually use them.
  2. A second copy on an external drive you plug in now and then.
  3. A third copy in the cloud, updated automatically so you never have to remember.

That's three copies, two kinds of storage (local drives and the cloud), and one of them off-site by default. Done.

The part everyone gets wrong

A backup you have to remember to make is a backup you'll eventually forget. The drive in the drawer that you last updated "a few months ago" is the classic example — it feels safe, but it's frozen in time, missing everything you've shot since.

The copies that actually save you are the ones that happen on their own. When the off-site copy updates quietly in the background, 3-2-1 stops being a chore you keep meaning to do and becomes something that's just true about your library.

That's where we fit in. Spacebase Studio gives your library a managed, off-site home that's always on — so the off-site copy, the one the rule cares about most, is handled without you thinking about it. Keep your originals on your own drive too, and the rule holds even on the days you forget it exists.

Sources

  1. US-CERT / CISA — Data Backup Options
  2. Backblaze — The 3-2-1 Backup Strategy

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